Curriculum vitae / evidence-led portfolio

Duncan Trevithick

SEO, AI Search & Growth Marketing

I build organic growth programmes, measure search visibility in AI answers, and develop automation that makes marketing teams more effective.

Portrait of Duncan Trevithick
Download CV (PDF)

Selected evidence

Four projects. Distinct capabilities.

Supporting evidence is linked for each claim. Clickworker and LXT are group-related work, not two independent employers.

SnorkelForecast
10,817Bing AI cited-source appearances

Measured AI search visibility using first-party Bing data

Tracked 10,817 cited-source appearances in Bing AI answers from 9 May to 5 November 2026. These are citations, not clicks or attributable conversions.

  • AI search
  • AEO measurement
  • Search analytics
Review supporting evidence →

Dated Bing Webmaster Tools AI Performance export. No causal attribution claimed. Evidence reviewed 2026-11-09

LXT
40 → 8hWeekly content production time

Built AI-powered content and reporting operations

Built AI-powered workflows across three group brands, reducing weekly content production from 40 to 8 hours and tripling output at the same headcount. Led organic search, paid search and lifecycle programmes.

  • Growth leadership
  • Marketing automation
  • AI content systems
Review supporting evidence →

Employer work, rounded self-reported outcome documented in the approved master CV. Evidence reviewed 2026-11-09

Clickworker

SEO and content operations within the Clickworker/LXT group

Group-wide search and content operations covered three brands. Clickworker is part of the LXT group, so this is neither a separate employment entry nor a standalone measured traffic claim.

  • SEO operations
  • Multi-brand content
  • Search strategy
Review supporting evidence →

Group-scope example only; a distinct Clickworker-specific SEO outcome is not yet published. Evidence reviewed 2026-11-09

potential.ly
3×Organic traffic, year on year

Tripled year-on-year organic traffic

Led SEO and content programmes for a higher-education SaaS business, reporting threefold year-on-year organic traffic growth.

  • Organic SEO
  • Content strategy
  • B2B SaaS
Review supporting evidence →

Self-reported outcome. Underlying traffic baseline and independent audit are not publicly available. Evidence reviewed 2026-11-09

Career history

Work experience

Employment details and selected achievements come from my maintained master CV, not dynamically invented claims.

LXT.ai

Growth Marketing Manager

Apr 2024 to present
  • Own growth programmes across organic search, paid search, and lifecycle email for B2B AI audiences.
  • Built AI-powered content and reporting workflows that cut weekly production time from 40 hours to 8 across three brands, and tripled output at the same headcount.
  • Drove 25% lead growth in Q1 2025 while managing website, campaign, and content operations.
  • Built a weekly SEO kaizen loop: scan Search Console, flag pages ranking on page one with poor click-through, freeze a baseline, then re-measure at four and eight weeks after republishing.

potential.ly

SEO & Content Marketing Specialist

Jun 2022 to Apr 2024
  • Led SEO and content programmes, tripling organic traffic year over year.
  • Created and launched the "ChatGPT in Higher Education" course to attract and educate decision-makers.

Selected consulting

Marketing Operations & Content Automation Consultant

Mar 2019 to Mar 2024, and ongoing
  • Koinly: produced a seasonal YouTube ad campaign achieving 5x ROAS during the Australian tax season.
  • Writesonic (YC S21): produced a product-led tutorial programme that generated 80k organic YouTube views and improved retention.

CFA UK

Web Editor, Marketing Team

Apr 2019 to Sep 2021
  • Built internal Python tools that reduced migration-related costs by 10x.

Capabilities

Search strategy meets implementation.

Technical SEO, Search Console, GA4, AI search measurement, content strategy, HubSpot, performance marketing, Rust, Python, API integrations and marketing automation.

The public CV refreshes whenever approved source material changes and the site is redeployed. AI citations are not represented as clicks, and no Clickworker-specific growth result is asserted.

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