potential.ly
I built and operated the organic growth programme that tripled organic traffic year on year.
See results and work →About Duncan
SEO strategy, with the skills to make it happen.
I’m Duncan Trevithick. I help businesses improve their organic visibility, combining search strategy with hands-on technical, content and analytics work.
Get Your Free SEO DiagnosisFrom strategy to working systems.
For more than eight years, I’ve worked across acquisition, content, SEO, analytics, lifecycle and automation. I’ve worked with B2B and B2C teams, agencies and as a product builder.
That experience helps me connect search opportunities to the site, content and measurement work needed to act on them. I work with businesses across the UK.
Selected work.
SEO improvement loop
A Search Console workflow that identifies pages to refresh and checks their performance after changes.
Read the case study →RefreshAgent
A tool I built for turning Search Console and analytics data into opportunities for action.
See the work →Find your next SEO opportunity.
Get a free review of one page and the keyword you want to rank for.