Understand the starting point
Review your goals, your site and the search data available.
SEO strategy · Technical SEO · Content
UK SEO Consultant for businesses that need the work done.
I’m Duncan Trevithick, an independent SEO consultant working with businesses across the UK. I audit technical issues, plan content around search demand and implement agreed fixes myself. You work directly with me from diagnosis through to measurement.
3×Year-on-year organic traffic
for potential.ly
Get Your Free SEO Diagnosis for potential.ly
8+Years across marketing,
content and analytics
content and analytics
Free initial diagnosis: one page, one keyword, three recommendations within five working days. Managed SEO: £1,195/month; focused projects are scoped separately.
No long-term lock-inGoogle search and AI answersTransparent reportingConversion-focused execution
SEO services for UK businesses.
A practical search strategy built around the people you want to reach, the enquiries you want to earn and the changes that can make a difference.
Local SEO
Reach customers searching in the areas you serve. I’ll help identify local search opportunities and improve the pages that connect your business with relevant enquiries.
Learn moreNational SEO
Build visibility for customers searching across the UK with a strategy that brings together technical SEO, useful content and the search terms that matter to your business.
Learn moreSEO audit
Get a clearer picture of what may be holding your site back. I’ll review technical, content and search performance issues and prioritise the next steps.
Learn moreAEO & GEO / AI search
Your buyers now ask an assistant instead of comparing ten links. I make your expertise readable to AI, backed by sources it can cite, and measured against the questions your buyers actually ask.
Learn moreLink building
Identify relevant opportunities to earn links that help people discover your business and support your wider search strategy.
Learn more1-to-1 SEO consulting
Work directly with me to refine your strategy, prioritise opportunities and solve the search challenges your business is facing.
Learn moreManaged SEO growth
Done-for-you SEO at £1,195/mo. I ship the fixes and content improvements against an agreed monthly plan, and report what moved.
See managed growthAEO · GEO · AI search
In Google, your customer does the research. In AI search, their AI does it for them.
Google makes your customer the researcher. They type a query, open a few tabs, compare what they find, go back and search again.
AI search makes their assistant the researcher. It runs dozens of searches at once, reads every result, weighs it all against what it already knows about that person, and hands back one recommendation.
So the job changed. It is no longer about showing up on the first page of Google. It is about being the business the AI recommends.
| Google search | AI search | |
|---|---|---|
| Who researches | Your customer | Their AI assistant |
| What they see | 10 links to choose between | 1–3 named recommendations |
| What decides it | Your rank for one keyword | What every source says about you |
| How you win | Rank on page one | Be the answer |
| What you measure | Positions and clicks | Share of answers that name you |
What I actually diagnose and improve.
SEO consulting starts with evidence about the pages, queries and technical systems that affect your customers' journey. The output is a prioritised plan, not an unexplained score.
01
Crawling and indexability.
Review redirects, canonical URLs, internal links, sitemap coverage and pages excluded from Google. Distinguish access problems from pages Google has simply chosen not to index.
02
Search intent and page purpose.
Compare the queries your audience uses with what each existing page actually answers. Map distinct customer decisions to distinct pages rather than creating overlapping keyword variants.
03
Content and internal structure.
Improve useful explanations, headings and contextual links, supported by the experience and original evidence a competing page does not have.
04
Implementation and validation.
Ship agreed changes, check the rendered result and measure what happened to relevant pages and queries after publication.
05
Ongoing search decisions.
Use Search Console to find lost visibility, overlooked opportunities and pages worth updating. See the SEO improvement loop.
Why work with me?
I combine search strategy with technical implementation and marketing experience.
Get Your Free SEO Diagnosis01
Direct access.
Work with me on your goals, priorities and progress.
02
A strategy for your business.
Your customers, competitors and commercial goals inform the work we prioritise.
03
Hands-on implementation.
I can implement agreed changes or work alongside your team to get them shipped.
04
Transparent reporting.
See the actions taken, relevant performance data and the next steps.
05
Built to keep improving.
I build workflows that find opportunities and measure changes. See the Search Console improvement loop.
What to expect in the first 30 days.
We’ll start by understanding your business and reviewing the data available. From there, I’ll identify opportunities and issues, agree priorities with you, and set out the next steps.
Agree the priorities
Decide which opportunities to pursue and who will own the work.
Start the agreed work
If implementation is in scope, begin the improvements we’ve prioritised.
Timing and deliverables depend on the agreed scope and access. The free diagnosis is a separate initial review: three recommendations within five working days.
SEO experience, shown through the work.
A reported client outcome, original AI citation research, a repeatable SEO workflow and a product I built. Each has its own evidence and purpose, explained in results and case studies.
3×
Organic traffic, year on year
I built and operated the organic growth programme at potential.ly. The 3× year-on-year figure is a self-reported outcome; underlying baseline figures are not published here.
See the reported result and its limitations →The SEO improvement loop
A weekly process identifies pages to refresh and checks their performance after changes.
Read the case study →RefreshAgent
A tool I built to turn Search Console and analytics data into opportunities for action.
See the work →AI search · First-party research
10,817 Bing AI citations. A surprising pattern behind the total.
SnorkelForecast's October citations grew 23.6% while the average number of pages cited each day fell 11%. See the research questions behind the numbers.
Need help with AI answer visibility? See my AEO consulting approach for UK businesses.
Freelance SEO consultant or agency?
Working with an independent consultant means the person assessing your site can also implement the agreed changes. An agency may be a better fit if you need a larger multidisciplinary production team at once.
Meet the consultant doing the work →01
Direct, hands-on SEO.
Work with me on technical diagnosis, search content priorities, implementation and reporting, with clear responsibility for each deliverable.
02
Clear scope and cost.
Start with a free one-page diagnosis, request a focused audit, or review managed SEO pricing before making a decision.
How it works.
Start with a free diagnosis, then decide whether you need a focused project or ongoing support.
Get Your Free SEO Diagnosis01
Request your free diagnosis.
Submit one page and one target keyword. Receive three recommendations within five working days.
02
Discuss your goals.
Talk through your business, customers and what needs to improve.
03
Agree a roadmap and scope.
Decide priorities, responsibilities and costs before paid work begins.
04
Implement and measure.
I can complete the agreed work or work with your team, then review relevant performance.
SEO for businesses across the UK.
Whether you serve a local area or customers across the UK, the right approach starts with how your customers search and what they need from your business.
Local SEO
- Useful service-area and location pages
- Google Business Profile review where eligible
- Consistent business information
- Local search and conversion opportunities
National SEO
- Research by customer need and search intent
- Site structure and technical foundations
- Service pages and useful content
- Measurement across target markets
Questions about working together.
Start with the free diagnosis and we can discuss the scope that makes sense for your site.
How much does SEO consulting cost?
The diagnosis is free. Done-for-you SEO is one plan at £1,195 a month. Anything else is quoted around your site and goals before any engagement begins.
How long does SEO take?
Technical fixes can be made quickly, but search performance often takes months to change. Timing depends on the site, competition and the work involved, and rankings cannot be guaranteed.
Can I get a one-off audit or ongoing support?
Yes. See the SEO audit service and walkthrough, or discuss an ongoing engagement based on the work your site needs.
Do you work with businesses across the UK?
Yes. I work with UK businesses on national and local search opportunities.
What access do you need?
The free diagnosis uses your public page and keyword; no account access is needed. For deeper work, we can discuss relevant Search Console, analytics or website access.
Will you implement the recommendations?
I can help implement agreed changes or work with your team. We’ll set responsibilities when we agree the scope.
How do you measure progress?
Depending on your goals and available data, we can track search visibility, relevant organic traffic, enquiries and the progress of agreed work.
What’s the difference between SEO and AEO?
SEO gets your page ranked so a customer can choose it. AEO works on being named inside the answer an AI gives that customer. SEO competes for a place in a list of links; AEO competes to be the recommendation. No citation or placement is guaranteed. Explore AEO services.
Do I need local or national SEO?
Local SEO suits a business serving defined areas; national SEO targets demand across a wider market. Some businesses benefit from both. Explore SEO services.
What should I prepare for a diagnosis?
A website or page URL and the keyword you want to rank for. No Search Console access is needed for the free review. Request your diagnosis.
Find your next SEO opportunity.
Get a free review of one page and the keyword you want to rank for.