Understand the starting point
Review your goals, your site and the search data available.
SEO strategy · Technical SEO · Content
UK SEO Consultant for sustainable growth.
I’m Duncan Trevithick. I help UK businesses reach the right people through search, with a practical plan and hands-on SEO work.
3×Year-on-year organic traffic
for potential.ly
Get Your Free SEO Diagnosis for potential.ly
8+Years across marketing,
content and analytics
content and analytics
Working with businesses across the UK.
No long-term lock-inSEO + AEO strategyTransparent reportingConversion-focused execution
SEO services for UK businesses.
A practical search strategy built around the people you want to reach, the enquiries you want to earn and the changes that can make a difference.
Local SEO
Reach customers searching in the areas you serve. I’ll help identify local search opportunities and improve the pages that connect your business with relevant enquiries.
Learn moreNational SEO
Build visibility for customers searching across the UK with a strategy that brings together technical SEO, useful content and the search terms that matter to your business.
Learn moreSEO audit
Get a clearer picture of what may be holding your site back. I’ll review technical, content and search performance issues and prioritise the next steps.
Learn moreAEO / AI search
Make your expertise easier to understand and discover with clear, useful content and a strong search foundation for people using AI-powered answers.
Learn moreLink building
Identify relevant opportunities to earn links that help people discover your business and support your wider search strategy.
Learn more1-to-1 SEO consulting
Work directly with me to refine your strategy, prioritise opportunities and solve the search challenges your business is facing.
Learn moreManaged SEO growth
Done-for-you SEO at £1,195/mo. I ship the fixes and content improvements against an agreed monthly plan, and report what moved.
See managed growthFive reasons to invest in SEO.
Help the people already looking for a solution find your business.
Get Your Free SEO Diagnosis01
Reach people looking for a solution.
Search connects your business with people actively researching a problem, product or service.
02
Build an acquisition channel.
Useful pages can bring relevant visitors alongside your other marketing channels, reducing dependence on any single source.
03
Match different stages of the decision.
Some people are comparing suppliers; others need answers first. The right pages can help each group take a useful next step.
04
Get more from existing content.
Improving pages you already have can make your expertise clearer and help customers find it.
05
Make improvements that last.
Technical fixes and useful content can continue to provide value, while performance still needs monitoring and maintenance.
Why work with me?
I combine search strategy with technical implementation and marketing experience.
Get Your Free SEO Diagnosis01
Direct access.
Work with me on your goals, priorities and progress.
02
A strategy for your business.
Your customers, competitors and commercial goals inform the work we prioritise.
03
Hands-on implementation.
I can implement agreed changes or work alongside your team to get them shipped.
04
Transparent reporting.
See the actions taken, relevant performance data and the next steps.
05
Built to keep improving.
I build workflows that find opportunities and measure changes. See the Search Console improvement loop.
What to expect in the first 30 days.
We’ll start by understanding your business and reviewing the data available. From there, I’ll identify opportunities and issues, agree priorities with you, and set out the next steps.
Agree the priorities
Decide which opportunities to pursue and who will own the work.
Start the agreed work
If implementation is in scope, begin the improvements we’ve prioritised.
Timing and deliverables depend on the agreed scope and access. The free diagnosis is a separate initial review: three recommendations within five working days.
SEO work grounded in evidence.
One client outcome and two examples of the systems I build to support ongoing SEO work.
3×
Organic traffic, year on year
I built and operated the organic growth programme at potential.ly.
More about my experience →The SEO improvement loop
A weekly process identifies pages to refresh and checks their performance after changes.
Read the case study →RefreshAgent
A tool I built to turn Search Console and analytics data into opportunities for action.
See the work →How it works.
Start with a free diagnosis, then decide whether you need a focused project or ongoing support.
Get Your Free SEO Diagnosis01
Request your free diagnosis.
Submit one page and one target keyword. Receive three recommendations within five working days.
02
Discuss your goals.
Talk through your business, customers and what needs to improve.
03
Agree a roadmap and scope.
Decide priorities, responsibilities and costs before paid work begins.
04
Implement and measure.
I can complete the agreed work or work with your team, then review relevant performance.
SEO for businesses across the UK.
Whether you serve a local area or customers across the UK, the right approach starts with how your customers search and what they need from your business.
Local SEO
- Useful service-area and location pages
- Google Business Profile review where eligible
- Consistent business information
- Local search and conversion opportunities
National SEO
- Research by customer need and search intent
- Site structure and technical foundations
- Service pages and useful content
- Measurement across target markets
Questions about working together.
Start with the free diagnosis and we can discuss the scope that makes sense for your site.
How much does SEO consulting cost?
The diagnosis is free. Paid work depends on your site, goals and the scope we agree; I’ll discuss the work and cost with you before an engagement begins.
How long does SEO take?
Technical fixes can be made quickly, but search performance often takes months to change. Timing depends on the site, competition and the work involved, and rankings cannot be guaranteed.
Can I get a one-off audit or ongoing support?
Yes. We can discuss a focused audit, a defined project or ongoing consulting based on what you need.
Do you work with businesses across the UK?
Yes. I work with UK businesses on national and local search opportunities.
What access do you need?
The free diagnosis uses your public page and keyword; no account access is needed. For deeper work, we can discuss relevant Search Console, analytics or website access.
Will you implement the recommendations?
I can help implement agreed changes or work with your team. We’ll set responsibilities when we agree the scope.
How do you measure progress?
Depending on your goals and available data, we can track search visibility, relevant organic traffic, enquiries and the progress of agreed work.
What’s the difference between SEO and AEO?
SEO improves how a site is found and understood in search. AEO focuses on making useful information easier to surface in answer experiences; no placement or citation is guaranteed. Explore AEO services.
Do I need local or national SEO?
Local SEO suits a business serving defined areas; national SEO targets demand across a wider market. Some businesses benefit from both. Explore SEO services.
What should I prepare for a diagnosis?
A website or page URL and the keyword you want to rank for. No Search Console access is needed for the free review. Request your diagnosis.
Find your next SEO opportunity.
Get a free review of one page and the keyword you want to rank for.