AI search visibility review
A documented set of commercially relevant questions, observed answers, cited sources, platforms and dates. The result identifies actual visibility gaps rather than relying on an invented authority score.
AEO consultant UK · Answer engine optimisation
Get your business found in AI answers.
I'm Duncan Trevithick, an independent UK SEO and AEO consultant. I turn customer questions into clear, source-worthy pages, implement the technical fixes behind them, and measure where your business appears in AI-powered search.
10,817Bing AI citations recorded for SnorkelForecast across 181 days.
First-party data, 9 May–5 November 2026
First-party data, 9 May–5 November 2026
Real project · First-party research
A search project with 10,817 Bing AI citations.
SnorkelForecast's cited appearances climbed from 3,278 in September to 4,052 in October. Better still, the data gives us a more interesting question to investigate than citations alone.
+23.6%
More AI citations
4,052 in October versus 3,278 in September.
−11.0%
Fewer cited pages per day
25.0 on average in October versus 28.1 in September.
+34.5%
Higher citation intensity
5.23 versus 3.89 citations per cited-page-day, a derived ratio.
The pattern raises a research question: which pages and grounding-query themes attracted repeated citations? The overview export does not identify those URLs, so I don't pretend it does. Explore the analysis and source definitions →
Visual semantics · An actual source page
What makes a page useful to an AI answer?
Here's a real example from the SnorkelForecast website. It demonstrates how a specific customer question connects to a verifiable answer and its underlying data. It is not presented as a confirmed Bing citation.
- 01 · Question
“How warm is the sea in Sardinia in May?”
A traveller needs a concrete answer before deciding when to go snorkelling.
- 02 · Source with evidence
18.2°C typical May average
SnorkelForecast provides a 2022–2025 historical baseline, month-by-month comparisons and source methodology. See the Sardinia source page.
- 03 · Useful answer
Specific fact + context + provenance
A concise answer can state the typical May temperature, distinguish history from today's forecast and point to the underlying evidence.
Example question constructed to demonstrate the content design. The Bing overview provided does not show actual user prompts or confirm that this Sardinia URL received a Bing AI citation.
Why this information is more useful than a generic travel paragraph
It specifies a place, month and measurable variable. Readers can compare months, see when the underlying observations were collected and follow the cited source. The information answers a real decision instead of merely repeating a keyword.
How I'd validate whether AI systems use it
Check Bing Webmaster Tools' Pages and Grounding Queries reports, then distinguish observed citations from conventional search impressions and referrals. Grounding queries are grouped retrieval phrases, not a log of people's prompts.
See the next research steps →What you can hire me to do
From an AEO audit to improvements you can ship.
Clear deliverables scoped around your business, the questions your buyers ask and the systems you already use. I can implement the work, not just hand over a PDF.
Question-to-page map
A map from buyer questions to the best existing or missing source pages, organised by intent. No unnecessary separate URL for every AEO, GEO or ChatGPT SEO keyword variation.
Original evidence and content
Improve direct answers, comparisons, definitions, data provenance and entity clarity. Build useful content with real facts your competitors cannot simply paraphrase.
Indexing and implementation
Prioritised fixes for crawlability, canonicals, internal links and structured data where appropriate, with agreed changes delivered and verified.
Citation and search measurement
Compare citation reporting, search visibility, AI referrals and enquiries as separate metrics. Record what changed and revisit the same buyer questions over time.
Prioritised action plan
A plain-language roadmap with next steps, scope, ownership and measurement dates. For ongoing execution, see my managed SEO pricing.
What happens after you get in touch?
We identify the commercial questions, agree which platforms and pages are worth investigating, then define the evidence and implementation scope before paid work begins. Focused AEO projects are quoted separately from the published £1,195/month managed SEO plan.
Discuss an AEO audit or implementation →
Prefer a smaller start? Request a free diagnosis of one page and one keyword.
Connected expertise
Research, implementation and measurement belong together.
SnorkelForecast
Original Bing AI citation data, an unexpected change in cited-page counts and the next evidence questions to answer.
RefreshAgent
The marketing-data product I built to make performance information available for repeatable investigation.
SEO Kaizen Loop
A recorded implementation queue with baseline measurements and follow-up checks at four and eight weeks.
These are connected parts of my working approach, not claims that RefreshAgent caused the Bing citation growth.
AEO consultant FAQs
Answers before you hire someone.
What does an AEO consultant do?
An answer engine optimisation (AEO) consultant helps make a business's information easier to understand, retrieve and cite in AI-powered answers. Work can include source-page content, site architecture, technical SEO, original information, evidence reviews and repeated measurement. In this context AEO is not Authorised Economic Operator customs certification.
Is AEO different from GEO and SEO?
SEO improves discovery through search; AEO focuses on information that directly answers questions; GEO (generative engine optimisation) is a closely related term for generative AI experiences. These are overlapping activities, not three unrelated sets of technical tricks.
How can we measure AEO performance?
Depending on the platforms and analytics available, we can record citations in Bing AI Performance, sampled mentions or cited sources, AI referrals and qualified enquiries. Search Console's Web report is not an AI-only reporting channel. See a real measurement example.
Can you guarantee a citation in ChatGPT, Copilot or Google?
No consultant controls those systems. I can improve your source pages, fix discoverability problems and measure observed citation and search activity.
Do I need separate pages for “AEO consultant” and “GEO consultant”?
Not automatically. If people are trying to hire the same kind of specialist, one strong page can answer both terms. I'd create another page only if the audience, task or expected answer is genuinely different.
What does it cost?
An AEO audit or focused implementation is quoted to scope. My managed SEO plan costs £1,195/month, subject to its published terms; it does not include unlimited AI platform monitoring. A free one-page SEO diagnosis is available as a smaller starting point.
Let's make your expertise easier to find.
Tell me what you sell, who you're trying to reach and the questions your buyers ask. I'll help identify the right first investigation.