:root{--bg:#0d0e12;--panel:#13151b;--raised:#191b23;--line:#30313c;--text:#f4f2f8;--muted:#b3b0bf;--accent:#bfa1ff;--blue:#9eb9ef;--peach:#efbf9b;--display:'Chakra Petch',sans-serif;--body:'IBM Plex Sans',sans-serif;--mono:'IBM Plex Mono',monospace}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--text);font:16px/1.65 var(--body)}a{color:inherit}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:4px}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--display);line-height:1.13;letter-spacing:-.035em}h1{font-size:clamp(48px,6.4vw,78px);font-weight:600}h2{font-size:clamp(32px,4vw,48px);font-weight:600}h3{font-size:21px;font-weight:600}p{color:var(--muted)}.wrap{width:min(1180px,calc(100% - 64px));margin:auto}.nav{display:flex;align-items:center;gap:30px;min-height:76px}.header{border-bottom:1px solid var(--line);background:var(--bg)}.brand{font:700 20px var(--display);text-decoration:none;white-space:nowrap}.brand span{color:var(--accent)}.nav-links{display:flex;align-items:center;gap:26px;margin-left:auto}.nav-links a{font-size:14px;color:var(--muted);text-decoration:none}.nav-links a:hover,.text-link:hover{color:var(--accent)}.button{display:inline-flex;justify-content:center;align-items:center;gap:10px;min-height:50px;padding:12px 20px;border:1px solid var(--accent);border-radius:3px;background:var(--accent);color:#17131f;font:700 15px var(--body);text-decoration:none;cursor:pointer}.button:hover{background:#d2bdff}.button.small{min-height:42px;padding:9px 15px;white-space:nowrap}.button.outline{background:transparent;color:var(--text);border-color:var(--line)}.button:disabled{opacity:.6;cursor:wait}.hero{position:relative;overflow:hidden;border-bottom:1px solid var(--line);background:radial-gradient(ellipse at 80% 32%,rgba(100,73,155,.15),transparent 42%),var(--bg)}.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:80px;align-items:center;padding:96px 0 88px}.hero h1{max-width:740px;margin-bottom:24px}.hero h1 span{color:var(--accent)}.hero .lead{font-size:20px;max-width:650px}.hero-note{font-size:14px;margin:20px 0 0}.hero-panel{border:1px solid var(--line);background:var(--panel);padding:32px;position:relative}.hero-panel:before{content:'';position:absolute;top:-1px;left:-1px;width:52px;border-top:2px solid var(--accent)}.hero-panel .label,.eyebrow{font:500 12px var(--mono);color:var(--blue);letter-spacing:.04em;text-transform:uppercase}.hero-panel strong{display:block;font:600 64px/1 var(--display);color:var(--accent);margin:32px 0 10px}.hero-panel p{margin-bottom:0}.hero-panel hr{border:0;border-top:1px solid var(--line);margin:28px 0}.trust{border-bottom:1px solid var(--line)}.trust .wrap{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;padding-block:19px;color:var(--muted);font-size:14px}.trust span:before{content:'✓';color:var(--accent);margin-right:10px}.section{padding:76px 0}.section.alt{background:var(--panel);border-block:1px solid var(--line)}.section-head{max-width:720px;margin-bottom:36px}.section-head p{font-size:18px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.card{border:1px solid var(--line);padding:28px;background:var(--panel);min-width:0}.alt .card{background:var(--bg)}.card h3{margin:0 0 12px}.card p:last-child{margin-bottom:0}.card-number{display:block;font:500 13px var(--mono);color:var(--accent);margin-bottom:35px}.text-link{display:inline-block;color:var(--accent);font-weight:600;text-decoration:none;margin-top:15px}.split{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px}.number-list{border-top:1px solid var(--line)}.number-row{display:grid;grid-template-columns:54px 1fr;gap:20px;border-bottom:1px solid var(--line);padding:24px 0}.number-row span{font:500 14px var(--mono);color:var(--accent)}.number-row h3{margin-bottom:8px}.number-row p{margin:0}.proof-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:14px}.proof-big{font:600 60px var(--display);color:var(--accent)}.cta-band{border:1px solid var(--line);background:linear-gradient(105deg,#191522,#13151b);padding:45px;display:flex;align-items:center;justify-content:space-between;gap:30px}.cta-band h2{font-size:clamp(28px,3vw,40px);margin-bottom:12px}.cta-band p{margin-bottom:0}.faq details{border-top:1px solid var(--line);padding:18px 0}.faq details:last-child{border-bottom:1px solid var(--line)}summary{cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:12px}summary:after{content:'+';color:var(--accent)}details[open] summary:after{content:'−'}.faq details p{margin:12px 0 0}.footer{border-top:1px solid var(--line);padding:50px 0 35px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:35px}.footer h3{font-size:16px}.footer a{display:block;color:var(--muted);font-size:14px;text-decoration:none;margin:8px 0}.footer a:hover{color:var(--accent)}.footer-bottom{border-top:1px solid var(--line);margin-top:35px;padding-top:20px;color:var(--muted);font-size:13px}.diagnosis{padding:80px 0}.diagnosis-grid{display:grid;grid-template-columns:1fr .9fr;gap:80px;align-items:start}.diagnosis h1{font-size:clamp(42px,5vw,64px)}.check-list{list-style:none;margin:30px 0;padding:0}.check-list li{padding:13px 0;border-bottom:1px solid var(--line);color:var(--text)}.check-list li:before{content:'✓';color:var(--accent);margin-right:12px}.form-panel{border:1px solid var(--line);background:var(--panel);padding:32px}.form-panel h2{font-size:28px}.field{margin-bottom:18px}.field label{display:block;font-weight:600;font-size:14px;margin-bottom:7px}.field input{display:block;width:100%;border:1px solid var(--line);border-radius:3px;background:#101116;color:var(--text);font:16px var(--body);padding:12px 13px;min-height:48px}.form-panel button{width:100%}.form-status{margin:16px 0 0;color:var(--text)}.scope{font-size:14px}.cf-turnstile{margin:0 0 16px}@media(max-width:800px){.hero-grid,.split,.diagnosis-grid{grid-template-columns:1fr;gap:35px}.hero-grid{padding:65px 0}.cards,.proof-grid{grid-template-columns:repeat(2,1fr)}.nav{flex-wrap:wrap;padding-block:14px;gap:12px}.nav-links{order:3;width:100%;margin:0;justify-content:space-between;gap:12px}.nav>.button{margin-left:auto}.cta-band{align-items:flex-start;flex-direction:column}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child{grid-column:1/-1}}@media(max-width:540px){.wrap{width:calc(100% - 40px)}.nav-links{overflow-x:auto}.nav-links a{white-space:nowrap;font-size:13px}.hero h1{font-size:46px}.hero .lead{font-size:18px}.cards,.proof-grid{grid-template-columns:1fr}.section{padding:55px 0}.card{padding:24px}.cta-band{padding:28px}.diagnosis{padding:54px 0}.form-panel{padding:24px}.trust .wrap{display:grid;grid-template-columns:1fr 1fr;font-size:13px}.footer-grid{gap:20px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.page-hero{padding:84px 0 90px}.page-hero h1{max-width:900px;margin-bottom:24px}.page-lead{font-size:20px;max-width:720px;margin-bottom:30px}@media(max-width:540px){.page-hero{padding:55px 0 60px}.page-lead{font-size:18px}}
/* The same service cards are used on the homepage and services page. */
.service-card{display:flex;flex-direction:column;color:var(--text);text-decoration:none;transition:border-color .16s,background .16s}
.service-card:hover{border-color:var(--accent);background:var(--raised)}
.service-card h3{margin-top:24px}
.service-card p{flex:1;margin-bottom:22px}
.service-icon{width:48px;height:48px;display:grid;place-items:center;color:var(--accent);background:rgba(191,161,255,.1);border:1px solid rgba(191,161,255,.18);border-radius:3px}
.service-icon svg{width:25px;height:25px}
.service-more{color:var(--accent);font-weight:600}
.service-more span{display:inline-block;margin-left:5px;transition:transform .16s}
.service-card:hover .service-more span{transform:translateX(4px)}
#services .section-head{text-align:center;margin-inline:auto}
@media(prefers-reduced-motion:reduce){.service-card,.service-more span{transition:none}}

.hero-portrait{margin:0;max-width:450px;width:100%;justify-self:end;aspect-ratio:4/5;border:1px solid var(--line);overflow:hidden;background:var(--panel)}
.hero-portrait img{display:block;width:100%;height:100%;object-fit:cover;object-position:center center}
@media(max-width:800px){.hero-portrait{justify-self:start;max-width:360px;aspect-ratio:4/3}}
.hero-proof{display:flex;gap:30px;margin:28px 0 32px}.hero-proof>a,.hero-proof>div{display:flex;flex-direction:column;gap:7px;text-decoration:none}.hero-proof>div{border-left:1px solid var(--line);padding-left:30px}.hero-proof strong{font:600 32px var(--display);color:var(--accent)}.hero-proof span{font-size:13px;line-height:1.5;color:var(--muted)}.section-actions{display:flex;align-items:center;justify-content:center;gap:25px;flex-wrap:wrap;margin-top:32px}.section-actions .text-link{margin:0}.section-note{margin:25px 0 0;font-size:14px}.coverage-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.coverage-grid ul{padding-left:20px;color:var(--muted)}.coverage-grid li{margin:10px 0}@media(max-width:600px){.coverage-grid{grid-template-columns:1fr}.hero-proof{gap:20px}.hero-proof>div{padding-left:20px}}
/* Homepage hero: spacious editorial layout with the portrait as the counterweight. */
.hero-grid{grid-template-columns:minmax(0,1.55fr) minmax(320px,.9fr);gap:48px;padding:96px 0 100px}
.hero h1{font-size:clamp(48px,5.3vw,76px);max-width:850px;line-height:1.08;margin:32px 0 26px}
.hero .lead{max-width:700px;font-size:clamp(18px,1.55vw,22px);line-height:1.45}
.hero-portrait{max-width:450px;aspect-ratio:4/5;border-radius:0}
.hero-proof{gap:40px;margin:38px 0}.hero-proof>div{padding-left:40px}.hero-proof strong{font-size:42px}.hero-proof span{font-size:15px}
.hero-note{font-size:16px;margin-top:20px}
@media(max-width:800px){.hero-grid{grid-template-columns:1fr;gap:36px;padding:60px 0}.hero-portrait{justify-self:start;max-width:390px;aspect-ratio:4/4.2}.hero h1{margin-top:24px}}
@media(max-width:540px){.hero h1{font-size:clamp(40px,10vw,50px)}.hero-proof{gap:20px;margin:30px 0}.hero-proof>div{padding-left:20px}.hero-proof strong{font-size:34px}.hero-proof span{font-size:13px}}
/* Crisp transparent vector treeline anchored to the hero's bottom edge. */
.hero:before{content:'';position:absolute;inset:auto 0 0;height:210px;background:url('/static/images/decorative/forest-treeline.svg') center bottom/cover no-repeat;opacity:1;pointer-events:none}
.hero-grid{position:relative;z-index:1}
@media(max-width:600px){.hero:before{height:130px;background-size:auto 180px}}
.hero:after{content:'';position:absolute;inset:0;background-image:radial-gradient(1px 1px at 21% 18%,#cbb7ef 80%,transparent),radial-gradient(1px 1px at 63% 30%,#cbb7ef 80%,transparent);background-size:173px 137px,227px 191px;opacity:.25;pointer-events:none}
#services,#why-seo,#first-30-days{position:relative;overflow:hidden}
#services:before,#why-seo:before,#first-30-days:before{content:'';position:absolute;inset:0;pointer-events:none;opacity:.13;background:url('/static/images/decorative/fern-left.webp') left center/260px auto no-repeat}
#first-30-days:before{background-image:url('/static/images/decorative/fern-right.webp');background-position:right top}
#services>.wrap,#why-seo>.wrap,#first-30-days>.wrap{position:relative}
.cta-band{position:relative;overflow:hidden;isolation:isolate}
.cta-band:before{content:'';position:absolute;inset:0;z-index:-1;pointer-events:none;background:url('/static/images/decorative/cta-growth.svg') right bottom/600px auto no-repeat;opacity:.24}
@media(max-width:600px){#services:before,#why-seo:before,#first-30-days:before{background-size:150px auto;opacity:.08}.cta-band:before{background-size:380px auto;opacity:.16}}

/* Reusable, lazy-loaded organic line illustrations. */
#results{position:relative;overflow:hidden}
#results>.wrap{position:relative}
#why-seo:before,#first-30-days:before{content:none}
.section-decoration{position:absolute;pointer-events:none;user-select:none;width:440px;height:auto;opacity:.09}
.decoration-tree-rings{right:-100px;top:-150px;width:560px}
.decoration-branch-network{left:-100px;bottom:-120px;width:360px;opacity:.08}
.decoration-leaf-skeleton{right:-95px;top:-120px;width:350px;transform:rotate(20deg);opacity:.08}
@media(max-width:600px){.section-decoration{opacity:.055}.decoration-tree-rings{width:340px;right:-150px;top:-100px}.decoration-branch-network{width:240px;left:-130px;bottom:-70px}.decoration-leaf-skeleton{width:230px;right:-120px;top:-75px}}

/* Services: geographic contours with a restrained connection network. */
#services:before{content:none}
.decoration-uk-map{width:660px;right:-65px;top:-35px;opacity:.24}
@media(max-width:600px){.decoration-uk-map{width:360px;right:-95px;top:-15px;opacity:.16}}
/* Translucent service panels soften the map beneath, not the card content. */
#services .service-card{background:rgba(19,21,27,.48);-webkit-backdrop-filter:blur(2px);backdrop-filter:blur(2px)}
#services .service-card:hover{background:rgba(25,27,35,.62)}
@supports not ((backdrop-filter:blur(2px)) or (-webkit-backdrop-filter:blur(2px))){#services .service-card{background:rgba(19,21,27,.94)}}

/* Viewport-height UK motif, with translucent service cards above it. */
#services .decoration-uk-map{height:145vh;height:145svh;width:auto;max-width:none;right:-30px;top:-110px;object-fit:contain;opacity:.52}
@media(max-width:600px){#services .decoration-uk-map{height:115svh;right:-160px;top:0;opacity:.38}}

/* A quiet closing panel keeps the offer and action dominant. */
.cta-band{background:var(--panel);border-color:var(--line)}
/* Keep the onboarding heading balanced and the leaf in the margin. */
#first-30-days .section-head{max-width:850px}
#first-30-days .section-head h2{max-width:820px;text-wrap:balance}
.decoration-leaf-skeleton{width:280px;right:-65px;top:-95px;transform:rotate(12deg);opacity:.07}
@media(max-width:600px){.decoration-leaf-skeleton{width:190px;right:-100px;top:-70px;opacity:.045}}
/* All hero variants share the same decoration/content stacking order. */
.hero{isolation:isolate}
.hero:before,.hero:after{z-index:-1}
.hero>.wrap{position:relative;z-index:1}
.footer .brand{display:flex;align-items:center;gap:12px}
.brand-mark{width:34px;height:34px;border-radius:3px;display:block}

/* The contact form adds a select and a textarea to the field styles, which
   were written for inputs only. */
.field select,.field textarea{display:block;width:100%;border:1px solid var(--line);border-radius:3px;background:#101116;color:var(--text);font:16px/1.5 var(--body);padding:12px 13px;min-height:48px}
.field textarea{resize:vertical;min-height:132px}
.field select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--accent) 50%),linear-gradient(135deg,var(--accent) 50%,transparent 50%);background-position:calc(100% - 19px) 22px,calc(100% - 14px) 22px;background-size:5px 5px,5px 5px;background-repeat:no-repeat}
.field .optional{color:var(--muted);font-weight:400;font-size:12px;font-family:var(--mono);text-transform:uppercase;letter-spacing:.04em;margin-left:8px}