Gentlemen place your bets – Bing or Chrome ?

Microsoft obviously has an uphill climb to gain search engine market share against the Google juggernaut. It is praiseworthy of Microsoft to attempt to innovate and bring new ideas into the search engine sphere.

I can’t help wonder if in the long term, if they will only succeed in making Bing as well as Google, a better search engine. Of course, this is a good thing for everyone. Google is unlikely to yield much ground at all in terms of search engine functionality. Google will ultimately come out with their own parallel implementation of any Microsoft innovation.

Any game of leapfrog, however, is a win, win situation for users. This competition merely serves to illustrate how fundamentally different and complementary the two companies are. At the end of the day, Microsoft, because of it’s historical dependence on it’s own proprietary software will always be vulnerable to Google’s open platform, or platform neutral stance.

It is too early to hazard a guess at this point, whether or not either Bing or Chrome will gain any substantial market share against the overwhelming advantage their rival products currently enjoy. Chrome enjoys being in the unique position of a free product against which, Microsoft can never directly compete, because of Windows.

The cartoon here depicts quite precisely Google executive glee over Chrome. Bing will most likely never be the competitor that Chrome is now, and will become over time. Chrome is much more than a simple browser. In the long term, Chrome is unlikely to lose it’s polish, while Bing may very well lose it’s ring. Sorry, I couldn’t resist the temptation to chime in about Bing.

Let’s see who gains market share over whom, in the search engine and operating system marketplace over the next 10 years. That is a long term outcome that does not require a crystal ball to see the clear winner.

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